OK what ever it is, it was in my ice cream today. Now I been getting this brand for many years and have never had a problem. So I am not freaking out... Although it looks in the photo like a bit of meat, I think it's a piece of strawberry as it was Neapolitan ice cream. In any event, I have emailed the company the photos (also of the package and lot number). Then took it to the store along with the object in question in a little container. They will send it back to see what it is. So it all works out.